If you haven’t heard, Pinterest has been taking social media by storm. Pinterest is a social booking marking site (a.k.a. an online bulletin board!) where people can “pin” their favorite things; anything from fashion and home décor to fitness tips and recipes. Pinterest began as an invite only site, but users are rapidly multiplying, with… [Read more…]
November 9, 2011
Ford announced yesterday that it would be making improvements to its MyFord Touch® and Sync system. The improved system will have simpler graphics, improved voice activation, faster touch screen response time, and easier to use controls. The system will also support tablet devices, audible.com audio books, and improved navigation system. The system is currently available… [Read more…]
June 23, 2011
In the black and white quantitative world of data, focus groups offer the color. They offer an opportunity to probe deeper, identify true motivators and fill out the picture of why purchasers choose to buy or not buy from certain companies or organizations. finding the “Ah-ha!”… So what’s the value of focus groups? It’s… [Read more…]
February 7, 2012
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