In my opinion, car dealerships still don’t get the concept of pursuing qualified buyers. Sure, there are a lot of tire kickers out there, but chances are one of them could be a qualified, interested candidate for a sale. Recently, one of my vehicles (GMC Acadia) had 30 days left on the lease period and… [Read more…]
July 28, 2011
In 1668, Isaac Newton perfected the first telescope. He adopted the idea from rudimentary designs used in the Netherlands by the Dutch trading ships. The first practical use was not to observe the skies, but used by merchant traders to watch the horizon for oncoming ships. Why you ask? Well, the onshore merchant ship owners… [Read more…]
June 23, 2011
In the black and white quantitative world of data, focus groups offer the color. They offer an opportunity to probe deeper, identify true motivators and fill out the picture of why purchasers choose to buy or not buy from certain companies or organizations. finding the “Ah-ha!”… So what’s the value of focus groups? It’s… [Read more…]
September 19, 2011
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